![]() ![]() ![]() The boycott has claimed two casualties at Anheuser-Busch. Analysts told the AP the stock’s valuation actually is up about 45% since September, when shares were trading at about $45. “Not only is it not going bankrupt, the lost sales of Bud Light are nearly negligible in relation to its global sales, at least so far,” Harry Schuhmacher, publisher of the trade publication Beer Business Daily, told the AP.Īnheuser-Busch stock prices fell as low as $63 per share in recent weeks but traded at about $65 a share Monday. But there’s no sign the company has been fatally wounded, according to industry experts. The AP reported April 25 that the beer maker’s stock price has dipped and sales of Bud Light are down year-on-year in recent weeks. That could be why backlash from the boycott hasn’t inflicted the deep financial stress on Anheuser-Busch that some celebrities and politicians on social media have suggested. “I’m not sure if they’re doing it because they don’t know the beer they’re getting is made by the same company,” he said, “or if they really don’t care all that much about the issue.” Bud Light fumbles, but experts say inclusive ads will stayĪt Myrna’s, though, many customers are still buying other beers made by Anheuser-Busch, Brancato said. ![]() They also make 20 varieties of craft beer and have a “beyond beer” division that sells hard seltzers, canned wines and canned cocktails such as Cutwater Spirits, Hi Ball Energy and Nütrl, which is made with vodka, seltzer and juice. In addition to Bud Light, Anheuser-Busch produces Budweiser, Busch, Busch Natural Light, Kona, Michelob Ultra, Stella Artois, Estella Jalisco, Landshark Lager, Presidente, Hoegaarden and Shock Top. “They go down the list and say, ‘Anheuser-Busch owns this,’ and then they buy stuff that Anheuser-Busch doesn’t own.” Stunja said some customers have come into the business armed with a list of products to avoid buying. “So business overall isn’t being affected very much.” “People are switching beers, not switching to wine or liquor,” he said. Jim Stunja of Beer, Bets & Butts in North Huntingdon said Bud Light sales have not dropped substantially, “but it’s definitely noticeable.” fell 17% during the week ending April 15 compared to the same week last year, Robert Ottenstein, an analyst with Evercore ISI, a New York investment banking advisory firm, told The Associated Press.ĭuring the same week, rival brands Coors Light and Miller Lite each grew by 17.6%, the AP reported. “Some people make comments about the controversy when they check out, and there are others who I know are regular Bud Light drinkers who are buying something else,” Brancato said. But last week, the store was selling only about 40 cases, Brancato said. Myrna’s typically sells about 200 cases a week of Bud Light, one of the store’s top sellers along with Miller Lite and Coors Light. “We haven’t been seeing a drop in sales overall, but But Light sales are way down,” said Keith Brancato, a manager at Myrna’s Brewery Outlet in New Kensington. The backlash brewing from a movement to boycott Bud Light because of its partnership with transgender influencer Dylan Mulvaney has drastically cut sales of the top-selling brand at numerous Pittsburgh-area beer distributors.īut the sharp dip since Mulvaney’s Instagram post April 1 to promote Bud Light’s March Madness contest does not appear to be hurting the bottom line for local businesses or parent company Anheuser-Busch InBev. ![]()
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